Photography PAOLO AZARRAGA
Creative Direction SEAN BROWN
Styling BOBBY BOWEN, SARAH VEE, SEAN BROWN
Hair & Makeup MILA VICTORIA, INDIE HALSTEAD

Special Thanks
YAZMIN BUTCHER, MICHELLE VELASQUEZ,
HANGLOOSE MEDIA, BURMAN & CO, JOEL LEE,
WARREN CREDO, ERIN ASHLEY, DANIEL TAL, CHE KOTHARI, RYAN PATERSON

For as long as hip hop culture has existed, every generation has made their claim as to what made that one unforgettable decade of their youth so impactful. Whether it was the music, the fashion, or the slang, hip hop culture has embedded itself into our individual histories, bringing us back to moments that shaped our lives to come.

The transition into the millennium was rooted in confident artistry and unique personalities, subsequently launching a multi-billion dollar industry. As the era of shiny suits and big budget fish-eyed videos flourished, hip hop culture quickly became a global phenomenon, translating its once-coded sounds and expressions into pop culture.

While we still vividly recall the term “bling” entering our lexicon following the premiere of The Hot Boyz “Bling, Bling” as Rap City’s ‘New Joint of the Day,’ today, all you have to do is look it up in the Merriam-Webster’s dictionary. While these are massive steps for rap music, the culture’s growth is still, unfortunately, stunted by those unwilling to grow with it — however, hip hop culture lives in the essence of paying homage to the past and preparing for the future. Jay-Z, Lauryn Hill and OutKast hadn’t just gone platinum, they transcended the boundaries of popular music, broke down corporate barriers, and still continue to influence an entire generation today.

TIKA SIMONE as MISSY ELLIOT

ALEXANDER WILLIAMS as NOTORIOUS B.I.G.

HANAD BANDZ as PUFF DADDY

MECHA MURDOCH as LIL KIM

ASHELEY TURNER as AALIYAH

BAMBII as LAURYN HILL

BRENDAN PHILIP as ANDRE 3000

KEITA JUMA as BIG BOI

THEO GIBSON as JAY-Z

JAZZ CARTIER as BUSTA RHYMES